超媒体集团（原：现代传播集团）创办于1993年，并于2009年9月在香港主板上市（0072）。经过三十多年来的努力，超媒体集团已经成为中国领先并最具创新性和国际化的高端传播集团，旗下拥有包括商业、文化、艺术、时尚、生活方式等不同类型的创新内容和数字技术与空间平台等多媒体融合发展战略平台。二零二二年一月十四日，公司英文名称由「Modern Media Holdings Limited」更改为「Meta Media Holdings Limited」，公司中文名称由「现代传播控股有限公司」更改为「超媒体控股有限公司」。新名称「Meta Media超媒体」是非常具有未来感和具有时代精神符号的名字，代表着集团将从「现代」迈向「超现代」。


Meta Media Group (Former name: Modern Media Group) is a leading media business group in China, having the most innovative and international presence in the industry. Founded in 1993, the Hong Kong-listed media powerhouse now provides innovative contents of various genres in the fields of business, culture, art, fashion and lifestyle, via its strategic platform built with multi-media channels of digital and space. On 14 January 2022, the English name of the Company was changed from “Modern Media Holdings Limited” to“Meta Media Holdings Limited” and the Chinese name of the Company was changed from “現代傳播控股有限公司” to “超媒體控股有限公司”. The new name “Meta Media” is a very futuristic and contemporary name that represents the Group’s move from “modern” to “ultra-modern”. It also symbolizes that after the recent evolution of the Group from MAGAZINE to PAPERZINE, and then to MOBILEZINE and SPACEZINE in the nearly past 30 years, the latest evolution of the Group grows into METAZINE.

现代传播的核心竞争力是：思想性、艺术性、创新性和专业性。我们的基因是，国际化、时尚化、高品位和社会心。核心价值是，态度、信念、创意、梦想。意识决定行动，现代传播因此首先要有现代思想意识，其次是现代审美意识，第三是现代商业意识，第四则是现代创新意识。

Modern Media’s core competency comes from our high level in ideology, artistry, innovation and professionalism. We convey values of attitude, belief, ideas and vision, with internationalization, fashion-orientation, and high grade and social responsibility in our gene. Ideas lead actions. Behind our actions and efforts are modern ideological consciousness, modern aesthetic standard, modern commercial awareness and modern innovative mindset.

现代传播一直希望创办与众不同的杂志，更具思想性、创新性与艺术性。除了提升读者的思想境界和把握潮流脉搏之外，更希望帮助他们提升生活品味以及审美情趣。

For magazines, we have been pursuing to stand out at higher ideological, artistic and innovative level. We expect to help our readers elevate ideological level, sense the pulse of the trends, as well as upgrade lifestyle and aesthetic experiences.

最初Magazine是杂志，杂志是有态度、有志向的。我们理解的Zine就是志，繁体字是“誌”，言志，不管做什么样的Zine，都是要把自己的态度和志向呈现出来——我们是潮流定义者，重新定义新中国审美，拥有历史沉淀，用审美开创未来，都市文化生活的引领者。

A magazine is a medium of communication, a space of narrative, carrying its own attitude and aspiration—like what the traditional Chinese character 誌tells. In our magazines, we are trying to present our attitude and aspiration – to define the trends, rename aesthetic in the new era of one of the oldest civilizations, China, and to lead urban cultural life on its way to the future.

现代传播不只是一家传统的杂志公司，也不只是一家跟风由传统杂志转型去做数字媒体的企业。我们把杂志看成文化志向的表达与国际文化的交流、接轨、连接和重塑的传播企业。商业模式随着社会发展趋势不断升级更新，从平面杂志到数字杂志再到视频杂志，现在延伸发展到空间杂志。

Our magazines go beyond a traditional business of magazine, or even a traditional magazine business that is transforming to be digitalized only to follow suit. We regard a magazine as a business to express cultural aspirations and to help bring about conversation, fusion and recreation among cultures. Thanks to the business models reshaped by the time, our print magazines proliferate into a bigger family with new members of digital magazine, video magazine, and then the latest space magazine.

我们与国际最具影响力的国际传播机构和集体拥有多年的合作伙伴关系，例如美国彭博集团、美国时代出版集团、法国出版集团等，共同出版《彭博商业周刊/中文版》、《InStyle中文版》、《IDEAT中文版》、《Numero中文版》等杂志。

We enjoy long-term partnership with the most influential international medium institutions and organizations in the world, among which are Bloomberg L.P., Time Inc. and French publishing group IDEAT Editions. We have jointly published Chinese editions of Bloomberg BusinessWeek, InStyle, IDEAT and Numero, among others.

我们在中国内地和香港创办超过十本杂志，包括《周末画报》、《生活月刊》、《号外》、《生活家》等，也有超过十年的数字与社交媒体的发展历史，2010年创办中国第一个移动App杂志Mobilezine──iWeekly，并于两年前收购由法国奢侈品品牌路易威登旗下全球最具影响力的年轻人创意文化视频在线播放平台Nowness的控股权，开启Videozine新时代，使得现代传播进一步拓展到全球市场和进一步扩大国际知名度与影响力。

We have also founded more than 10 magazines in mainland China and Hong Kong, including Modern Weekly, China Life Magzine, City Magazine and Arbiter, etc. In our more than 10 years of working on digital media and social media, we created iWeekly in 2010, the first App-zine of its kind in China. The Nowness deal of two years earlier brought us controlling stake in a most influential online video platform in the Millennial creativity industry under French luxury brand Louis Vuitton Malletier, marked a new era of Video-zine and our foray into global market and expanded our international awareness and presence.

同时，在艺术平台上和国际知名艺术机构深入合作。与英国著名博物馆V&A建立了长期的合作伙伴关系，并在伦敦的V&A总部影像中心建立了“现代传播画廊”。

In the meantime, we have been in deep cooperation in art platform with global renowned art institutions. We have also built long-term partnership with V&A, a known British museum, and founded Modern Media Gallery in its Photography Centre in London.

2018年创办誌屋ZiWU，在将杂志立体化、体验化、移动化、互动化、网络化的过程中，誌屋以超前的文化、建筑理念打造新文化产业的发展模式。

突破与超越
—迈向元宇宙的新纪元

Breakthrough and transcendence
—— Towards a new era of the Metaverse

如美国著名影星、奥斯卡影后朱莉亚·罗伯茨（Julia Roberts）所说，“我的人生既然选择不甘平庸，就去追求卓越。没路可走，只有突破。”

As it was said by the famous American movie star and Oscar winner Julia Roberts, “Since I chose not to be mediocre in my life, I pursued excellence. There is no way to go except breakthroughs.”

我常常觉得自己非常幸运，生长在这个科技日新月异和巨变的时代，一个转折的时代，一个充满诱惑、机会良多的时代，让我创业29年就可以实现从平面媒体到数字媒体再到空间媒体，从一维到二维再到三维，再进入到元宇宙四维的转变。这是非常令人期待和兴奋的事情。

I often feel very fortunate to have grown up in this era of ever-changing and dramatic technological change, a time of transition, a time full of temptation and opportunities, allowing me to make the transition from print media to digital media, and then to spatial media, from one-dimensional to two-dimensional to three-dimensional, and then into the four dimensions of the Metaverse in 29 years of business. This is something very much anticipated and exciting.

未来的媒体形态将以超维为特征，将从现在的以现实为主导，向以虚拟现实为主导的超媒体形态转变。因此，我们不可能再以过去那种从一维到二维再到三维的线性思维和发展模式去创新。我们应该完全打破原有的思维方式和发展模式，以全新的思维和模式去重新定义未来的新发展战略和规划，以虚拟现实为主体，重新构建未来的发展目标。

The future media form will be characterized by hyper-dimension, and will transform from the current reality-dominated to the virtual reality-dominated hypermedia form. Therefore, we can no longer innovate with the linear thinking and development model from one-dimensional to two-dimensional to three-dimensional as we used in the past. We should completely break the original way of thinking and development mode, redefine the new development strategy and planning in the future with a new way of thinking and mode, and reconstruct the future development goals with virtual reality as the main body.

“将艺术融入生活，用科技重构社会”，摆脱现实社会的束缚，构建一个国际化、时尚化、高品位、社会心，满足身心灵的梦想之城——精神理想居所。运用Web3逻辑构建和提供一个全新的生命视觉场景。这就是我们创造元宇宙梦想的理念。

“Integrate art into life, reconstruct the society with technology”, get rid of the shackles of the real society, and build an international, fashionable, high-quality, social-minded dream city that satisfies the body and soul – the ideal spiritual residence. We will use Web3 logic to build and provide a brand new visual scene of life. This is our philosophy to create the dream of Metaverse.

元宇宙不是由1变成一个整体，而本身就是一个整体。它本来就不是一个急功近利的东西，不是要解决“做什么事情”的问题，而是解决“为什么要做这件事情”的问题。究竟什么是元宇宙呢？世界最大的多人在线创作软件公司Roblox的CEO戴维·巴斯祖奇（David Baszucki）在Roblox的招股书中提出，Roblox平台具备以下八大关键特征：

身份（Identity）、朋友（Friends）、沉浸感（Immersive）、低延迟（Low Friction）、多元化（Variety）、随地（Anywhere）、经济系统（Economy）和文明（Civility）。这八项关键特征，被许多人认为是评判一款产品是否是真正的元宇宙产品的标准。

The Metaverse does not turn into a whole from one, it is a whole itself. It is not a matter of quick success, and it doesn’t aim to solve the problem of “what to do”, but “why do we do it”.

The Metaverse does not turn into a whole from one, it is a whole itself. It is not a matter of quick success, and it doesn’t aim to solve the problem of “what to do”, but “why do we do it”.What exactly is the Metaverse? David Baszucki, the CEO of Roblox, the world’s largest multiplayer online creation software company, proposed in Roblox’s prospectus that the Roblox platform has the following eight key features: Identity, Friends, Immersive, Low Friction, Variety, Anywhere, Economy and Civility. These eight key characteristics are considered to be the criteria for judging whether a product is a true Metaverse product.

我认为，元宇宙不仅反映了一个新科技的时代，还反映出我们的情感和文化价值。因此，我们思考如何去做元宇宙的关键路径时，首先应该从哲学层面的高度来看元宇宙，其次从社会学，第三从经济学，第四从美学，最后才从科技层面来看。

In my opinion, the Metaverse reflects not only an era of new technology, but also our emotional and cultural values. Therefore, when we think about how to do the critical path of the Metaverse, we should first look at the Metaverse from the philosophical level, then from sociology, the third from economics, the fourth from aesthetics, and finally from the technological level.

文化领域对应知识生产，精神领域对应欲望生产，政治领域对应权力生产，社会是一个巨大的生产机器——而所谓的“消费社会”不过是它的一个反讽性注释。元宇宙是精神领域的东西，所以我们所做的一切都是欲望的生产。

The cultural realm represents knowledge production, spiritual realm represents desire production, and political realm represents the production of power. The society is a giant production machine – and the so-called “consumer society” is but an ironic comment on it.

“技术只是工具，创意才是核心”，本着这个理念，元宇宙能让我们用另一种媒介表达自己。

The Metaverse is something in the spiritual realm, so everything we do is a production of desire.

我们做一件事，并不是因为这么做会有结果，而是坚信，这么做是对的。

“Technology is only a tool, creativity is the core”, in line with this concept, the Metaverse allows us to express ourselves with another form of medium. We do something not because it will have results, but because we believe that it is the right thing to do.

最后，我想用泰戈尔的话作为自勉，“不要着急，最好的总会在最不经意的时间出现。我们要做的，就是带着希望去尽力而 ，随缘美好。”

Finally, I would like to use Tagore’s words to encourage myself, “Don’t try so hard, the best things come when you least expect them to! What we have to do is: work hard with hope and wait for the good to appear.”