2024-11-01
超媒体集团商业理念

超媒体集团商业理念


1. 全球化视野与本土化结合:

   超媒体集团强调“Global Vision, Modern China”(全球视野,现代中国)的理念,旨在将国际化的视角与中国本土的文化特色相结合。

   通过引进国际优质内容,并将其与中国市场的需求相融合,超媒体集团努力成为连接东西方文化的桥梁。


2. 创新与技术驱动:

   集团积极拥抱技术创新,如人工智能(AI)、增强现实(AR)、虚拟现实(VR)等,以提升内容创作的质量和用户体验。

   利用数字技术和新媒体工具来优化内容分发和服务提供,不断探索新的商业模式和技术应用。


3. 高质量内容生产:

   致力于提供深度、专业且具有启发性的内容,覆盖艺术、设计、时尚、生活方式等多个领域。

   通过旗下多种出版物和多媒体平台,确保内容的多样性和权威性。


4. 跨媒介整合:

   采用多渠道策略,包括纸质杂志、网站、移动应用程序、社交媒体等,形成一个全面的内容生态系统。

   通过这种整合,超媒体集团能够触及更广泛的受众,并提供无缝的用户体验。


5. 跨界合作与共创:

   与艺术家、设计师、品牌和其他行业伙伴建立合作关系,共同开发新项目或推出特别版产品。

   这种合作不仅丰富了内容和服务,也帮助拓展了新的商业机会。


6. 社会责任与文化传播:

   积极参与和支持社会公益事业,特别是在教育、文化保护等领域。

   通过各种项目支持特殊教育,促进文化艺术的普及和发展,体现企业的社会责任感。


7. 个性化与定制化服务:

   重视用户的个性化需求,利用数据分析来更好地理解用户偏好,并提供量身定制的内容和服务。

   为企业客户提供定制化的解决方案,如品牌故事创作、营销策略咨询等。


8. 可持续发展:

   在追求商业成功的同时,注重可持续发展的原则,包括环境保护和社会责任等方面。

   通过支持可持续发展项目和倡导绿色生活方式,推动社会进步。


9. 社区建设与互动:

   建立并维护一个活跃的艺术、文化和创意社区,鼓励用户之间的交流与合作。

   通过组织各类活动,如展览、论坛和工作坊,增强社区成员之间的联系和互动。

The business philosophy of Meta Media Group


1. Combination of global vision and localization: 

Meta Media Group emphasizes the concept of "Global Vision, Modern China" , and aims to combine an international perspective with Chinese local cultural characteristics. 

By introducing international quality content and integrating it with the needs of the Chinese market, Meta Media Group strives to become a bridge connecting Eastern and Western cultures. 


2. Innovation and Technology-driven: 

The group actively embraces technological innovation, such as AI (Artificial Iintelligence), AR (Augmented Reality), VR (Virtual Reality), etc., to improve the quality of content creation and user experience. 

Use digital technology and new media tools to optimize content distribution and service delivery, and constantly explore new business models and technology applications.

 

3. High-quality content production: 

Dedicated to providing deep, professional and inspiring content, covering art, design, fashion, lifestyle and other fields. 

Through its variety of publications and multimedia platforms, to ensure the diversity and authority of the content.


4. Cross-media integration: 

Adopt a multi-channel strategy, including print magazines, websites, mobile applications, social media, etc., to form a comprehensive content ecosystem. 

Through this integration, Meta Media Group is able to reach a wider audience and provide a seamless user experience. 


5. Cross-border cooperation and co-creation: 

Build partnerships with artists, designers, brands and other industry partners to develop new projects or launch special edition products. 

This collaboration not only enriches content and services, but also helps expand new business opportunities. 


6. Social responsibility and Cultural Communication: 

We will actively participate in and support social welfare undertakings, especially in the fields of education and cultural protection. 

Support special education through various programs, promote the popularization and development of culture and art, and reflect the social responsibility of the enterprise. 


7. Personalized and customized services: 

Value users' personalized needs, use data analysis to better understand user preferences, and provide tailored content and services. 

Provide customized solutions for corporate customers, such as brand story creation, marketing strategy consulting, etc. 


8. Sustainable development: 

While pursuing commercial success, we should focus on the principles of sustainable development, including environmental protection and social responsibility. 

Promote social progress by supporting sustainable development projects and promoting green lifestyles. 


9. Community construction and interaction: 

Build and maintain an active community of artistic, cultural and creative communities that encourage communication and cooperation between users. 

Enhance connections and interactions among community members by organizing events such as exhibitions, forums, and workshops.

超媒体集团的商业理念主要体现在以下几个方面:


1.  全球领先的内容赋能公司:超媒体集团致力于成为一个全球领先的内容赋能公司,通过内容建模、场景建模、协议许可创造新的内容赋能模式。


2.  创意内容为核心:集团以创意内容为核心,寻求文化、艺术与社会、商业之间的理想关系模式,并用与时俱进的方式与读者对话和交流。


3.  超媒体的多重含义:超媒体包含超前(观念)、超级(内容)、超越、超验(体验)、超界(媒介)等五个含义,是由PGC和UGC与AIGC内容生成的超媒体。


4.  新商业时代与创作者经济:超媒体集团认识到当今时代是新商业时代,也是创作者经济的时代,强调用年轻创意人的语言和叙述方式与他们沟通。


5.  价值组合与客户选择:集团将建立自己的价值组合(Portfolio),让客户有更多的选择,为他们赋能。


6.  创新驱动:超媒体集团不仅思考内容创新和产品创新,更重要的是商业模式创新和平台价值创新。


7.  超媒体思维与现代传播:超媒体集团用超媒体的思维去做现代传播,与《理解媒介》一书中的观念“媒介即讯息”相呼应,从做“讯息”升华至做“媒介”。


8.  元宇宙和人工智能时代的机遇:超媒体集团把握元宇宙和人工智能时代带来的新机遇,致力于在这一领域实现更大的收益。


9.  艺术与科技的结合:超媒体集团关注空间、媒介、叙事三个维度,并以影像和数字内容创作为主要研究对象,提出了基于遗存场景、传统绘画和历史数据的数字艺术创作方式,用艺术和科技重构商业的未来。


10.  国际化与全球视野:超媒体集团拥有全球视野、理念和远见,了解国际化的运作规则,并具备富有魅力的企业文化。


11.  后物质主义社会:超媒体集团认识到生活在后物质主义社会的结果,越来越多的人把内在的创意机会看得比赚钱能力更有价值。


12.  新观念构建新格局:超媒体集团用新观念构建新格局,用Meta Media超媒体思维创造新未来。


这些理念和目标构成了超媒体集团的商业理念,即通过创新、艺术、科技和国际化的视野,推动集团成为全球领先的内容赋能公司,并在元宇宙时代中扮演重要角色。




Meta Media Group's business philosophy is mainly reflected in the following aspects:

1.  The world's leading content enabling company: Meta Media Group is committed to becoming a world's leading content enabling company, creating new content enabling models through content modeling, scene modeling, and protocol licensing.


2.  Creative content as the core: the group takes creative content as the core, seeks the ideal relationship mode between culture, art, society and business, and talks and communicates with readers in a way that keeps pace with the times.


3.  The multiple meanings of Meta Media include five meanings: advanced (concept), super (content), transcendence, transcendental (experience), and hyperboundary (media). Meta Media generated by PGC, UGC and AIGC content.


4.  New Business Era and Creator Economy: Meta Media Group realizes that the current era is a new business era, but also the era of creator economy, and emphasizes to communicate with young creative people in the language and narrative way of young creative people.


5.  Value portfolio and Customer Choice: The Group will build its own value portfolio to let customers have more choices and empower them.


6.  Innovation-driven: Hypermedia group not only thinks about content innovation and product innovation, but more importantly, business model innovation and platform value innovation.


7. Meta Media thinking and modern communication: Meta Media Group uses the thinking of meta media to do modern communication, which echoes the idea of "media is information" in the book <Understanding Media>, and sublifrom "information" to "media".


8. Opportunities in the era of metaverse and artificial intelligence: Meta Media Group grasps the new opportunities brought by the era of metaverse and artificial intelligence, and is committed to achieving greater benefits in this field.

9. The combination of art and technology: Meta Media Group focuses on the three dimensions of space, media and narrative, and takes video and digital content creation as the main research objects, puts forward digital art creation based on heritage scenes, traditional painting and historical data, and constructs the future of business with art and technology.


10. Internationalization and global vision: Meta Media Group has a global vision, concept and vision, understands the international operating rules, and has a charming corporate culture.


11.  Post-materialistic society: Meta Media Group recognizes the results of living in a post-materialistic society, and more and more people value their inner creative opportunities more valuable than their earning power.


12.  New ideas build new pattern: Meta Media Group builds new pattern with new ideas, with media thinking to create a new future.


These ideas and goals constitute Meta Media Group’s business philosophy, which is to drive the group into a global leading content enabling company and play an important role in the meta-cosmic era through an innovative, art, technology and international perspective.

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