超媒体控股集团战略
一、愿景与使命
愿景：成为全球领先的内容赋能公司，通过创新技术和高质量内容连接世界各地的用户。
使命：通过多元化的媒体平台提供丰富、启发性的内容，促进文化交流，提升用户的生活品质。
二、核心战略领域
1. 内容创新与多元化
高质量内容：继续专注于制作深度、专业且具有启发性的内容，覆盖艺术、设计、时尚、生活方式等多个领域。
多样化形式：探索和开发新的内容形式，如短视频、直播、互动故事、AR/VR体验等，以满足不同用户的需求。
用户参与：鼓励用户生成内容（UGC）和社区互动，增强用户的参与感和忠诚度。
2.技术创新与应用
人工智能：利用AI技术进行内容推荐、数据分析和自动化生产，提高效率和用户体验。
增强现实与虚拟现实：开发AR/VR内容，为用户提供沉浸式体验，特别是在教育、旅游和娱乐等领域。
大数据分析：通过数据分析了解用户行为和偏好，优化内容策略和营销活动。
3. 多平台整合与跨媒介传播
全渠道覆盖：通过纸质出版物、网站、移动应用、社交媒体等多种渠道形成一个全面的内容生态系统。
无缝用户体验：确保用户在不同平台上能够获得一致且流畅的体验，提高用户粘性。
跨平台合作：与其他媒体平台和合作伙伴建立合作关系，扩大内容的分发范围和影响力。
4. 国际化发展
全球视野：保持国际化的视角，引入国际优质内容，并将中国文化推广到国际市场。
本地化策略：根据不同市场的特点和需求，制定本地化的内容策略和服务。
国际合作：与国际品牌、艺术家和机构建立战略合作关系，共同开发新项目和市场。
5. 商业模式创新
订阅服务：推出优质内容订阅服务，为用户提供独家内容和增值服务。
广告与赞助：开发新的广告形式，如原生广告、植入式广告等，提高广告效果。
电子商务：结合内容与电商，提供无缝购物体验，增加收入来源。
知识付费：通过在线课程、研讨会等形式，提供专业知识和技能培训，实现知识变现。
6. 社会责任与文化传播
文化保护与传承：支持文化遗产的保护和传承，推动传统文化的现代化传播。
社会公益：积极参与和支持社会公益事业，特别是在教育、环保等领域。
可持续发展：推行绿色办公和可持续发展的理念，减少对环境的影响。
Strategy of Meta Media Group
1. Vision and mission vision
To become the world's leading content enabling company, connecting users around the world through innovative technology and high-quality content. Mission: To provide rich and inspiring content through diversified media platforms, promote cultural exchanges, and improve users' quality of life.
2. Core strategic areas
(1) Content innovation and diversification High quality content: Continue to focus on producing deep, professional and inspiring content, covering art, design, fashion, lifestyle and other fields.
Diversified forms: explore and develop new forms of content, such as short video, live broadcast, interactive stories, AR / VR experience, etc., to meet the needs of different users.
User engagement: Encourage UGC (user-generated content) and community interaction to enhance their sense of engagement and loyalty.
(2) Technological innovation and application
Artificial intelligence: Using AI technology for content recommendation, data analysis and automating production to improve efficiency and user experience.
Augmented Reality and Virtual Reality: Develop AR / VR content to provide users with immersive experiences, especially in areas such as education, tourism, and entertainment.
Big data analysis: Understand user behavior and preferences through data analysis, and optimize content strategies and marketing activities.
(3) Multi-platform integration and cross-media communication
Full channel coverage: forming a comprehensive content ecosystem through paper publications, websites, mobile applications, social media and other channels.
Seamless user experience: Ensure that users can have a consistent and smooth experience on different platforms and improve user engagement.
Cross-platform cooperation: Establish partnerships with other media platforms and partners to expand the distribution scope and influence of content.
(4) International development
Global vision: maintain an international perspective, introduce international high-quality content, and promote Chinese culture to the international market.
Localization strategy: develop localized content strategies and services according to the characteristics and needs of different markets.
International collaboration: Establish strategic partnerships with international brands, artists and institutions to jointly develop new projects and markets.
(5) Business model innovation
Subscription service: to launch a high-quality content subscription service, to provide users with exclusive content and value-added services.
Advertising and sponsorship: Develop new forms of advertising, such as native advertising, product placement, etc., to improve the effectiveness of advertising.
E-commerce: Combining content and e-commerce to provide a seamless shopping experience and increase revenue sources.
Payment for knowledge: provide professional knowledge and skills training through online courses, seminars and other forms to realize knowledge realization.
(6) Social responsibility and cultural communication
Cultural protection and inheritance: to support the protection and inheritance of cultural heritage, and to promote the modern dissemination of traditional culture.
Social welfare: actively participate in and support social welfare undertakings, especially in the fields of education and environmental protection.
Sustainable development: Promoting the concept of environmental protection office and sustainable development to reduce the environmental impact.
1. 全球领先的内容赋能公司目标：
超媒体控股集团以成为全球领先的内容赋能公司为目标，致力于用艺术和科技重构商业未来。集团包含超前、超级、超越、超验、超界媒体等五个含义，是由PGC和UGC与AIGC内容赋能媒体。
2. 元宇宙时代的媒体集团：
中国首家进入元宇宙时代的媒体集团，超媒体控股集团在元宇宙生态圈布局，创建了全中国第一个元宇宙誌屋、中国第一个赛博雅皮美学风格的元宇宙城市——元邦，并在元邦元宇宙城市进行直播。
3. 艺术与科技的融合：
集团的场景方法是以场景化（AI交互的垂直知识图谱）、IP化（品牌与用户共创的超级IP）、社群化（AI原住民的体验型生活方式）为核心，将艺术与科技相融合的可持续交互体系。
4. AIGC数字内容创意：
超媒体控股集团借助AI技术，从传统意义上的内容生产公司，向内容赋能、内容建模公司转变。传播的内容为构建场景、渲染氛围而服务。
5. 战略合作与资源共创：
集团与全球各方资源共创，为中国、亚洲以及全球的时尚品牌、艺术力量与公众，在数字空间里打造更具有影响力的表达创意平台。
6. 业绩增长与市场领先：
超媒体控股集团EBITDA同比大涨38%，显示了集团在疫情反复期间仍保持高增长的业绩。
7. 元宇宙业务的扩展：
集团在元宇宙业务实现更大的收益，并在元宇宙领域实现创新和领先。
8. 国际化视野与合作：
集团以香港作为国际化经营的重要突破口和国际化前进平台，向东南亚等新兴市场推进，重点发展跨境结算及贸易融资类产品、财富管理服务等。
9. 风险管理与人才战略：
集团加强全面风险管理观念，建立独立、集中、垂直、专业的风险管理体制，并加快建立与国际接轨的人才培养和薪酬激励制度。
1. Global leading content-enabling company goals:
With the goal of becoming the world's leading content empowerment company, Meta Media Group is committed to reconstructing the business future with art and technology. The group contains five meanings: advance, super, transcendence, transcendental and super bound media, which is powered by PGC, UGC and AIGC content enabled media.
2. Media groups in the Meta-cosmic era:
The first media group in China to enter the metaverse, Meta Media Group layout in the metaverse ecosystem, created the first metaverse ZiWU in China and the first cyber yuppie style Metaverse city——Meta City, and conducted live broadcast in it.
3. The integration of art and technology:
The group's scene method is a sustainable interaction system that integrates art and technology, focusing on scenario-based (vertical knowledge graph of AI interaction), IP (super IP created by brands and users), and user-based community (the experiential lifestyle of AI aborigines).
4. AIGC Digital content creativity:
With the help of AI technology, Meta Media Group has transformed from a traditional content production company to a content enabling and content modeling company. The content of communication serves for the construction of scene and rendering atmosphere.
5. Strategic cooperation and resource co-creation:
The group works with all resources around the world to create a more influential expression and creative platform for fashion brands, artistic power and the public in China, Asia and the world.
6. Performance growth and market leadership:
The EBITDA of Meta Media Group rose 38% year on year, showing the group's high growth during the repeated epidemics.
7. Expansion of the metaverse business:
The group achieves greater revenue in the universe business, and achieves innovation and leadership in the field of the universe.
8. International vision and cooperation:
Taking Hong Kong as an important breakthrough and platform for international operation and international progress, the Group is advancing to emerging markets such as Southeast Asia, focusing on the development of cross-border settlement and trade financing products and wealth management services.
9. Risk management and Talent strategy:
The group strengthens the concept of comprehensive risk management, establishes an independent, centralized, vertical and professional risk management system, and speeds up the establishment of a talent training and salary incentive system in line with international standards.